By Editor July 29, 2012 6 Comments

“Here’s your compensation and position in case you wish to join me to build XYZ”, says he.

 

“No Sir, I am committed to my project and am very positive about it’s future”, she said.

 

“I am very proud to hear this. Just thought I will do my bit”, he said.

 

Okay now let me ask you two things.

  • How much did it cost her to turn down this opportunity?
  • While she accepted the job, she has to miss that big work. The big work that’s less clerical and bureaucratic, scares her, that brings risk and which might very well fail.

 

The stuff that you miss has a cost. That’s the opportunity cost.

 

It’s important that we become aware that even if something doesn’t cost us cash, the opportunity cost is very real and rational. Not only does it cost money to say ‘no’, it costs money to say ‘yes’.

 

It’s always a choice. Stand out or fit in. It’s either, not both. Things that we don’t do often make all the difference in our lives. It’s not the choice that you make, but the choice that you don’t make matters the most.

 

Looking back, you will realize that some of the best decisions you’ve made are the ones, perhaps, you’ve never made.

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